The GO Project rebrand was about more than a new logo — it was about redefining perception. The organization wanted to evolve from being seen as an orphan-focused charity to being recognized as a movement that strengthens families around the world.Through this rebrand, I led the creative direction and execution of a unified identity that felt modern, human, and deeply rooted in purpose. The new system connected three sub-brands under one cohesive design language, giving GO Project a clear, confident visual voice across digital and print platforms.
The website design was a crucial element in bringing CarePortal’s new brand to life. The primary goal was to create an intuitive, user-friendly platform that not only highlighted the organization’s mission but also facilitated meaningful connections between those in need and those eager to help. The site’s structure was carefully planned to guide users through a logical flow—from understanding the mission to engaging with the platform. The design incorporated the new branding elements to ensure that every aspect of the site resonated with CarePortal’s identity, creating a visually cohesive and emotionally impactful experience.
The new branding emphasizes CarePortal’s commitment to a world where care knows no boundaries, with every act of kindness creating a ripple effect of positive change. By integrating modern, clean aesthetics with warm, approachable elements, the visual identity was crafted to resonate with both the organization’s technological capabilities and its compassionate mission. The logo became a symbol of connection, embodying the idea of a portal through which care flows seamlessly across communities. This cohesive and consistent visual language ensures that every interaction with the brand reinforces CarePortal’s mission to connect, uplift, and inspire.