Strong Family

Strong Family began as an initiative within GO Project to help prevent family breakdown and strengthen communities before children enter the orphan cycle. As the initiative grew into a fully recognized brand, it needed a distinct identity—one that could live across curriculum materials, an app, and global communications.

I led the creative direction and design from inception, building a complete brand identity system that visualizes growth, stability, and care through the symbolism of nature. The brand’s flexibility and warmth now serve as the foundation for Strong Family’s expanding impact both domestically and internationally.

Client

GO Project

Timeline

1 year

role

Creative Director, Brand Designer, UI/UX Designer

link

strongfamily.org

Our strategy was built around visual storytelling rooted in growth, community, and connection.

Three guiding pillars shaped the work:
‍• Flourishing – Use natural, organic forms to symbolize growth, upward motion, and life rooted in faith.
‍• Dignity – Employ colors, typography, and imagery that communicate calm strength, stability, and compassion without evoking pity.
• Community – Design a flexible identity that feels approachable and human—one that can belong as much to a rural church as to a mobile app or global partner network.

By grounding the identity in these values, the Strong Family brand became an adaptable and inspiring system that could resonate equally in a classroom, a church, or a mobile app.

Logo Design

The website design was a crucial element in bringing CarePortal’s new brand to life. The primary goal was to create an intuitive, user-friendly platform that not only highlighted the organization’s mission but also facilitated meaningful connections between those in need and those eager to help. The site’s structure was carefully planned to guide users through a logical flow—from understanding the mission to engaging with the platform. The design incorporated the new branding elements to ensure that every aspect of the site resonated with CarePortal’s identity, creating a visually cohesive and emotionally impactful experience.